We are investigating how price effects influence consumers' product and brand choices. Our focus is on consumer experiences, brand preferences, and product recommendations. Our goal is to gain a deeper understanding of consumer motivation and loyalty.

REFEREED JOURNAL ARTICLES

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  2025

  
  

  Forecasting Transition of Personal Travel Behavior in a Sharing Economy: Evidence From Consumer Preferences of Travel Modes, in: Journal of Forecasting.
  (Y. Boztug, S. Y. Park, H. Choi, H. Moon)

  
  
  



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  2022

  
  

  The shared mobility services ban in South Korea: Consumer preferences and social opportunity cost, in: Travel behaviour and society, 28, 214-226.
  (S. Park, H. Choi, H. Moon)

  
  


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  2021

  
  

  Staying on convention or leapfrogging to eco-innovation?: Identifying early adopters of hydrogen-powered vehicles, in: Technological Forecasting and Social Change, 171, 120995.
  (S. Park, H. Moon, J. Woo)

  
  


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  2020

  What Patients Value in Physicians: Analyzing Drivers of Patient Satisfaction Using Physician-Rating Website Data, in: Journal of Medical Internet Research, 22 (2), 1-17.
  (Y. Boztug, S. Bidmon, O. Elshiewy, R.Terlutter)

  
  
  



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  2020

  How Perceived Security Risk Influences Acceptance of Virtual Shopping Walls, in: Marketing ZFP, 42, 35-46.
  (Y. Boztug, S. Jahn, O. Elshiewy)

  
  
  

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REFEREED JOURNAL ARTICLES

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  2025

  Pay Less, Emit Less? The Role of Incentives in Shaping Sustainable Delivery Preferences, in: Proceedings of the European Marketing Academy, 16th, (130429), Istanbul, Turkey.
  (Y. Boztug, A. S. Ergün)

  
  
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  2025

  How soon is soon enough?: The Influence of Salary Payment Proximity on the Pain of Payment, in: Proceedings of the European Marketing Academy, 54th, (126282), Madrid, Spain.
  (Y. Boztug, C. Pfeiffer, S. Jahn)

  
  
  



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  2025

  
  

  Can’t Get You out of My Head: Question Order Effects within van Westendorp’s Price Sensitivity Meter, in: Academy of Marketing Science Conference, 98-99, Montreal, Canada.
  (Y. Boztug, F. J. Lang, M. K. Marquardt, O. Roll, M. Lichters)

  
  



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  2020

  Compared to What?: Examining the Prevalence of Categorization Bias for Within-Category Product Evaluations despite the Presence of Objective Reference Points, in: AMA Marketing and Public Policy Conference, 30, 68-70.
  (C. Pfeiffer, M. Breaz, S. Jahn)

  
  
  

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