Chair of Marketing and Innovation Management








DR. HENRIETTA BATINOVIĆ






SHORT CV






  • 2021-2026

    Research Associate, Chair of Marketing and Innovation Management, Georg-August-University of Göttingen



  • 2025

    PhD in Marketing (Dr. rer. pol.), Georg-August-University of Göttingen



  • 2021

    M.Sc. in Marketing & E-Business, Georg-August-University of Göttingen



  • 2018

    B.Sc. in Economics, Philipps-University Marburg



  • 2018

    Study abroad, University of Kent, Canterbury, GB



  • 2016

    B.Sc. in Media Studies, Philipps-University Marburg















DOCTORAL THESIS




  • Batinović, Henrietta (2025): Making People Stay on Immersive Platforms: Designing Virtual Influencers to Enable Unique Brand Experiences and Enhance Immersive Time, Göttingen



PRACTICAL EXPERIENCE




  • Intern Press and Marketing Department (Semmel Concerts Entertainment GmbH Berlin)

  • Intern Hotel Marketing (Hotel Porat, Neum, Bosnia & Herzegovina)

  • Project Work specializing in Public Relations (Camera Award Marburg)



REVIEW ACTIVITIES




  • Annual Conference of the European Marketing Academy (EMAC)

  • Hawaii International Conference on System Sciences (HICSS)

  • International Conference on Information Systems (ICIS)



RESEARCH TOPICS FOR SUPERVISION OF THESES




  • Virtual Influencer Marketing (within virtual reality environments)

  • Experiential Marketing (focus on Pop-up Stores)



RESPONSIBILITIES




  • Relaunch of the Faculty of Business and Economics' Online Presence

  • Letters of Reference













Portrait photo of Henrietta Batinovic. She is wearing a black turtleneck sweater.


Quicklinks





Contact



Dr. Henrietta Batinović

henrietta-pauline.batinovic@uni-goettingen.de